Introducing a sophisticated digital experience for America's leading luxe window & door brand
In November of 2018, I was asked by an LA-Based Agency to help them out with design and animations for a luxurious window and door company. I was very excited to take on this opportunity, since it was one of my first transatlantic freelance projects.
The goal of the project was to create a true showcase website. Their previous website didn't fully reflect their brand and their (potential) customers couldn't easily find what they were looking for. That's where we came in. The concept of this project was very content-focused. Like a window, you should focus on the view. Not the casing. That's why we aimed to create a modern, yet minimal website, with tons of space for the beautiful pictures provided by Arcadia Custom.
I started out by creating wireframes for each desktop screen. After that, I went ahead and created several moodboards, to make sure we were all on the same level. Once those were all approved. I could start with the design. Because the client really wanted a luxurious showcase website, the design was made with animations in mind. To help development, I generated some animations and guidelines for the developers so that they could implement my vision.
Photography by Arcadia Custom